Does Game PR Still Move The Needle?
A common take in games marketing right now is: “Press doesn’t matter anymore. Articles don’t move the needle,” But there's a contrarian truth...
A common take in games marketing right now is: “Press doesn’t matter anymore. Articles don’t move the needle,” But there's a contrarian truth...
I recently read a great post by our friend Simon Carless over at GameDiscoverCo about Steam prices lowering. If you haven’t already, it’s well [&h...
Hey everyone, I’m Michael, founder of Vicarious PR — or, as you’ll be seeing it more and more from today onward — Vicariously. Yes, [&helli...
By analyzing Steam hardware survey data, developers can craft video game marketing and PR strategies that prioritize inclusivity, leading to a broader audience and potentially higher...
The past year has presented undeniable challenges for the video game industry. By examining the industry's shortcomings, the factors behind the unexpected revenue decline, and potential future trends, we can gain valuable insights into the...
Social media platforms have become an essential tool for marketing and advertising, and businesses that fail to leverage these platforms risk being left...
Vicarious PR took home multiple honors at the 2022 Communicator...
Vicarious PR landed multiple awards in the competition, including the top Canopus awards in a variety of categories...
Following a successful campaign in partnership with Interplay, Vicarious PR is thrilled to announce that our work on Baldur's Gate: Dark Alliance has been awarded with the NYX Marcom Grand Award, the highest honor awarded by the...
Vicarious PR is honored to announce that as judgment has closed and final Hermes Award honorees have been announced, our team has been awarded with 4 Platinum Awards, the highest honor that the Hermes Awards...