Hey everyone,
I’m Michael, founder of Vicarious PR — or, as you’ll be seeing it more and more from today onward — Vicariously.
Yes, we’re changing our name. No, we haven’t been bought, sold, merged, acquired, hacked, or replaced by AI. This is a glow-up, not a goodbye.
Over the last few years, we’ve naturally grown far beyond “just PR.” We’ve been helping studios and publishers not only with media, but with influencers, performance advertising, short-form content, and campaigns that talk directly to players. The Vicariously name reflects that evolution: it’s less about one service, more about how we help people experience your game through the stories, creators, content, and campaigns we build together.
We’re also leaning harder into direct-to-consumer marketing. That means more work that speaks straight to players: smart creator campaigns, performance ads that actually move wishlists and sales, and content that turns “I’ve seen this once” into “I’m following, wishlisting, and telling my friends. “Classic” PR is still a core part of who we are, but now it lives alongside influencer strategy and advertising in a way that’s genuinely integrated.
So, what’s really changing? The name, the branding (We love a good pixel heart), and our expansion of services. We are still the same team, the same values, just better equipped to meet what studios and publishers actually need in 2026 and beyond: a partner who can bring PR, influencers, and advertising together into one cohesive, emotionally-driven, fully integrated marketing campaign.
Thanks for being with us on this journey — whether you’ve worked with us in the past or might in the future. We’re excited for this next chapter!
Vicariously yours,
Michael Brown
CEO, Vicariously (formerly Vicarious PR)
