Services
SERVICES TO MEET YOUR NEEDS
We are proud to work with everyone from indie developers to AAA publishers and we offer services for any budget. We cover multiple regions, specializing in North America and Europe, and work with multiple platforms. Whether you are developing an MMORPG for PC, a hard-hitting FPS for console, or an immersive RPG for mobile, Vicarious PR has you covered.
We’re not just another agency handing out press releases; we’re your co-op partner in storytelling, strategy, and show-stopping moments. From the first whisper of a new IP to post-launch expansions, our seasoned pros craft bespoke campaigns that cut through the noise and resonate with players, press, and influencers alike.
Whether you’re an indie studio aiming for that breakout headline or a AAA publisher looking to reinforce your brand’s legacy, our holistic approach ensures every facet of your campaign is aligned: media relations that open doors, influencer programs that spark authentic buzz, and data-driven research that informs every decision. We blend creativity and analytics to build roadmaps that maximize ROI, so you spend less time guessing and more time celebrating wins.
Our integrated marketing approach means every element of your campaign works in concert—no silos, no dropped balls. We fuse media relations, influencer outreach, paid advertising, content creation, and events into a unified strategy, backed by real-time analytics and agile optimization. That means your message stays consistent across channels, your budget goes further, and every tactic amplifies the next. With Vicariously, you don’t just get a series of disconnected deliverables; you get a cohesive, end-to-end partnership that drives measurable impact and elevates your brand at every stage of the player journey.
MEDIA RELATIONS
We build and maintain relationships with top-tier games journalists, tech outlets, and niche publications—securing feature articles, interviews, and reviews that elevate your studio’s profile and drive coverage where it matters most.
Front-page fame.
What story could you tell that players would carry into their own conversations?
Upgrade Your PitchINFLUENCER MARKETING
From Twitch streamers to YouTube creators, we match your game with influencers whose audiences convert. We handle outreach, negotiation, campaign briefs, and performance tracking to maximize visibility, engagement, and ROI.
Where streamers meet dreamers.
What if your next headline didn’t come from us—but from the world’s most influential voices?
Find Out HowADVERTISING
Targeted paid campaigns across Google, Facebook, Instagram, TikTok, and programmatic networks—crafted with platform-specific best practices, eye-catching creative, and A/B testing to optimize installs, wishlists, and in-game revenue.
Ads that don’t feel like ads.
What if an ad stopped scarcity at the door and sparked genuine desire?
Level Up Your AdsEVENTS
We manage everything from booth design and logistics at Gamescom and PAX to virtual launch parties, press briefings, and roundtables—delivering memorable experiences that generate buzz and business leads.
From booth to buzz.
Looking to steal the spotlight at Gamescom, PAX, or your next virtual showcase?
Learn MoreCONTENT MARKETING
We plan, produce, and distribute content that deepens player connection and fuels organic growth.
Content that clicks.
Craving storytelling that turns casual browsers into die-hard fans?
Discover ContentSTRATEGY
Intergrated marketing roadmaps tailored to your launch cadence, audience demographics, and budget. We align messaging, channels, and KPIs into an actionable plan that guides every campaign.
Game plans that win.
Need a foolproof roadmap that links every tactic to your bottom-line goals?
Plan AheadVIDEO PRODUCTION
Gameplay teasers and trailers to developer interviews and social media promos: our in-house team crafts high-impact videos.
Playful promos, serious ROI.
Want trailers and teasers that make players stop scrolling and start sharing?
See MoreMARKET RESEARCH
Deep dives into genre trends, competitor performance, player demographics, and platform analytics. We turn raw data into strategic insights
Level up your intel.
Curious how player data can transform your your design and strategy into a win?
Parse Data HereBESPOKE SERVICES
From Crisis Communications to Steam Next Fest Campaigns, we custom-design solutions to fit your team’s needs
Your wildcards, our specialty.
Whether it’s crisis communications, co-marketing partnerships, crowdfunding consulting, or creative activations. We got you!
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