Impactful Influencer Marketing
INFLUENCER MARKETING
Amplified Exposure and Conversions
At Vicariously, we know that the most powerful endorsements don’t come from ads—they come from voices your audience already trusts. Our influencer marketing service is built around authentic, long-term partnerships with the creators who move the needle in your genre. Whether it’s a breakout streamer revealing an early demo to tens of thousands of eager fans or a niche content creator weaving your game’s world into their daily narrative, we position your project front and center in the conversations that matter.
Our process starts with deep audience research—understanding not just who plays your game, but where they discover new titles, which personalities they follow, and what content formats resonate most. From there, we craft bespoke outreach campaigns that speak directly to each creator’s style and community. Every proposal we send is personalized, every collaboration is tailored, and every deliverable is designed to feel as natural to the influencer’s channel as it does to your brand.
Earned Influencer Campaigns
Connecting Your Game with the Right Influencers
Our team specializes in ensuring that content creators align seamlessly with your brand. We spend time with your product to understand it well in order to reach out to the right audience for optimal content quality and conversions. Explore the possibilities with our influencer outreach campaigns, including:
Targeted research and outreach
Identifying influencers with the perfect brand fit and target audience.
Review key distribution
Amplifying your game’s visibility through influential reviews.
Events
Engaging influencers in live and virtual events as well as events of our own creation
Physical influencer kit creation and distribution
Delivering impactful kits to enhance influencer experiences.
Influencer events
Building strong relationships through exclusive influencer gatherings.
Online Tournaments
Creating buzz with competitive and entertaining online tournaments.
Let’s Plays, Reviews, Creative Marketing Content
Leveraging various content formats for diverse engagement.
Specialized content, Cosplay campaigns, Contests
Innovative approaches to captivate influencers and their audiences.
Targeted research and outreach
Identifying influencers with the perfect brand fit and target audience.
Review key distribution
Amplifying your game’s visibility through influential reviews.
Events
Engaging influencers in live and virtual events as well as events of our own creation
Physical influencer kit creation and distribution
Delivering impactful kits to enhance influencer experiences.
Influencer events
Building strong relationships through exclusive influencer gatherings.
Online Tournaments
Creating buzz with competitive and entertaining online tournaments.
Let’s Plays, Reviews, Creative Marketing Content
Leveraging various content formats for diverse engagement.
Specialized content, Cosplay campaigns, Contests
Innovative approaches to captivate influencers and their audiences.
Paid Influencer Campaigns
Performance Excellence
Our paid influencer campaigns deliver unparalleled performance results, providing cross-platform targeting of influencers with the perfect audience fit for your game. Benefit from:
- Key influencer targeting: Precision targeting using demographics, psychographics, brand affinities, and more.
- Minimum view/impressions KPIs: Ensuring a secure exposure level for your campaign.
- Clearly defined content guidelines: Keeping influencers on message while delivering outstanding content.
- FTC compliance and fully managed contracts: Peace of mind with legal compliance and contract management. No paperwork for you!
- Content rights: Utilize influencer-created content for remarketing purposes. Massive influencer database: Access a diverse range of influencers for strong and varied campaigns.
- Full reporting: Transparent insights into campaign performance.
Choose Vicariously for influencer outreach that goes beyond expectations, creating successful and viral campaigns across YouTube, Twitch, Instagram, and TikTok. Maximize engagement and conversions with our holistic approach to influencer marketing. Contact us today to elevate your game to new heights!