Market Research

Know your players. Win your market.

Powerful marketing starts with powerful insight. Our Market Research services are designed specifically for the video game industry — tailored to help you understand your audience, competition, and market trends so you can make data-driven decisions that lead to better games, smarter campaigns, and stronger results.

Know your players. Win your market.

Launching a game without research is like entering a boss fight without knowing the mechanics. Whether you’re an indie studio or a global publisher, understanding your audience is non-negotiable. We help you uncover:


  • Who your players are

  • What motivates them

  • How they discover and engage with games

  • What they expect from your genre or niche


We translate this into actionable insights that power everything from product development to positioning to marketing strategy.

Our Services Include:

Player Persona Development

Get a clear picture of your core audience — their behaviors, preferences, and platforms — so your marketing speaks directly to them.

Competitive Analysis

Understand your place in the market with deep dives into your competitors’ performance, positioning, messaging, and community strategies.

Genre and Market Trend Reports

Stay ahead of the curve with insights into emerging trends across genres, platforms, and monetization models.

Custom Survey Design and Analysis

Ask the right questions, get the right answers. We design, deploy, and interpret custom player surveys to give you clarity on player sentiment, feature preferences, and more.

Storefront and Platform Insights

Learn what drives discovery and conversion on platforms like Steam, Epic, PlayStation, Xbox, and mobile storefronts — from tag strategies to review impact.

Sentiment Analysis and Community Listening

Hear what the community is saying across forums, social media, Discord, Reddit, and more. Then turn that noise into meaningful direction.

Research That Powers Results

Our market research isn’t just data for data’s sake — it’s built to inform strategy, influence creative direction, and increase ROI. Whether you’re trying to identify your best-fit audience, refine your positioning, or test concepts pre-launch, we give you the tools to market smarter.

 

Integrated With Your Campaign

When combined with our PR, advertising, influencer, and content services, our research unlocks an integrated marketing machine that’s informed, precise, and primed for results.