Unleash The Power Of
Advertising
Performance-Driven Marketing for Unmatched Results
Digital advertising is more than clicks and impressions—it’s an opportunity to forge emotional connections with your audience and drive measurable growth. Our performance marketing services harness the power of emotive storytelling, data-driven insights, and platform expertise to elevate your game’s visibility, amplify brand affinity, and ultimately boost sales and engagement.
Emotive Marketing:
Connecting Emotionally, Converting Intentionally
We craft ad campaigns that tap into the desires, aspirations, and motivations of players—whether it’s the thrill of victory in a mobile title or the sense of wonder in an indie adventure. By blending storytelling with targeted offers, we create ads that resonate on a human level rather than feeling like a generic “buy now” pitch.
Balancing Creativity with Performance
While creativity sparks interest, performance metrics ensure we’re maximizing ROI. From the first creative concept to ongoing optimizations, our team fuses art and analytics. Each ad is designed to evoke emotion—curiosity, excitement, nostalgia—while driving concrete goals such as installs, click-throughs, and in-game purchases.
Why Advertising Matters:
In a world where game releases are abundant, standing out is essential. Advertising plays a pivotal role in elevating your game’s presence, driving wishlists, pre-registrations, and sales, to ensure successful launches. The traffic and conversions from advertising can directly impact native store platforms and help boost in-store visibility. Advertising also amps up the discoverability of your game in a crowded market. Vicarious PR understands the nuances of advertising for games, and we’re here to navigate the complex landscape for you.
Our Core Services:
Our paid ad campaigns are meticulously crafted to stimulate growth on store platforms. From pre-launch to post-launch, we strategically use social media ads to drive wishlist growth, heighten game awareness, and channel traffic for purchase conversions. Platforms include Reddit, YouTube, TikTok, Twitter (X), and more.
Social Media Advertising
Facebook, Instagram, TikTok, Twitter (X), Pinterest, Reddit.
Google PPC (Search & Display)
Google Search Ads, Google Display Network
YouTube Ads
TrueView In-Stream, Bumper Ads, Discovery Ads
User Acquisition for Mobile
In-App Networks, Programmatic DSPs, Native Ads, Affiliate Networks
Content Boosting
Supporting earned and paid content
Virality Boosting
Driving eyes to strong content
Our Marketing Specialists Can:
Develop Ad Strategy
From awareness (YouTube, social buzz) to consideration (search ads, display retargeting) to conversion and retention (UA networks, in-app events), we own the entire user journey.
Key Ad Messaging
We don’t settle for generic ad copy. By weaving emotion into every message, we drive deeper engagement—while rigorously tracking performance to ensure cost efficiency.
Concept and Create Ad Creatives
Develop scroll-stopping ad creatives—static, carousel, and video—that tap into platform trends and user behaviors.
Build Target Audience Profiles
We analyze player demographics, psychographics, device usage, and behavioral patterns to identify high-value audience clusters.
A/B Testing and Optimization
Headlines, ad copy, visuals, CTA placements—nothing goes untested. We run continuous experiments to discover which combinations maximize click-through rates and conversions.
Pixel-Level Tracking & Attribution
We deploy SDKs and pixels to track in-app events (installs, tutorial completion, first purchase), aligning every touchpoint with revenue outcomes.
Reporting
Weekly performance reports inform adjustments to budgets, bids, and creative pacing, ensuring campaigns evolve with market shifts and user tendencies.