Events
Memorable moments. Measurable impact
Events are more than just calendar dates — they’re opportunities to connect, captivate, and convert. At Vicariously, we design and execute physical and digital events that leave lasting impressions and deliver measurable results. Whether it’s on the show floor, live on Twitch, or front and center on Steam, we ensure your game makes an impact where it matters most.
Physical Events
Bring your game to life — in person.
From global expos to intimate press previews, we help you plan, promote, and activate unforgettable on-site experiences.
Our services include:
Booth Planning & Design
We work with you and trusted partners to concept and coordinate booth layouts, visuals, and experiences that align with your brand and stand out in a sea of noise.
Media & Influencer Outreach
We drive traffic to your booth by booking meetings with top-tier press, streamers, and content creators — ensuring your game gets the attention it deserves.
On-site Support & Event Management
Our team coordinates on the ground to handle logistics, troubleshoot issues, and ensure every detail runs smoothly — so you can focus on your game.
Swag & Giveaways
From branded merch to collector’s kits, we help design giveaways that delight fans and create long-term brand recall.
We’ve successfully supported clients at:
Gamescom, PAX, GDC, EGX, DreamHack, Tokyo Game Show, Summer Games Fest, The Game Awards, and more.
Digital Events
Global reach. Zero venue costs. Infinite creativity.
Whether you’re showcasing your game during a live stream, hosting a virtual press tour, or planning a digital reveal, we craft impactful digital activations designed to build buzz and convert fans — no travel required.
Our services include:
Virtual Press Events
& Previews
We coordinate secure hands-off or hands-on previews for media and influencers, complete with walkthroughs, B-roll, and interviews.
Livestream Planning
& Promotion
From Twitch takeovers to YouTube premieres, we help script, staff, and market your live events.
Digital Showcase
Placement
We pitch and secure placements in major digital showcases including Future Games Show, Day of the Devs, MIX, and more.
Influencer Collaborations
We activate creators to host co-streams, participate in event challenges, or react to your digital showcase — driving viewership and wishlist conversions.
Steam Next Fest
One week. One demo. One shot to rise above the noise.
Steam Next Fest is one of the most powerful discovery tools available to PC developers — but only if you know how to use it. Vicarious PR has helped dozens of games dominate the charts, drive massive wishlist gains, and sustain momentum long after the fest ends. We are incredibly proud to boast that we have been able to secure games in the top ten of Next Fest every single time since the event began!
We provide:
Comprehensive Pre-Fest Planning
Positioning, store page optimization, trailer creation, and demo strategy to ensure you stand out before the Fest begins.
Media & Influencer Campaigns
Targeted outreach with custom pitches and assets to secure previews, coverage, and creator playthroughs using B-roll or hands-on demos.
Ad Strategy & Paid Visibility
Custom advertising packages across social, YouTube, Reddit, and more — timed for peak fest engagement and wishlist impact.
Livestream & Feature Management
We help you script and promote your livestream, and guide you through maximizing feature placements on the Steam platform.
Steam Next Fest is no longer just a demo drop — it’s your first impression.
Let us help you make it unforgettable.
Bespoke Digital Showcase Productions
Custom-built showcases for maximum brand impact.
Looking to create your own Nintendo Direct-style presentation? Whether you’re a publisher unveiling a full slate of titles or a developer with a multi-game portfolio, we design, script, produce, and promote bespoke digital showcases that reflect your brand and deliver powerful results.
Our services include:
End-to-End Production
From creative direction to post-production editing, we handle the full pipeline — including scripting, voiceover, developer interviews, in-game footage, motion graphics, and title transitions.
Show Branding & Identity
We develop a visual and tonal identity that captures your brand essence, including logo design, motion graphics packages, and branded templates.
Segment Strategy & Pacing
We help you sequence and pace your showcase for maximum retention and impact — from hero titles to surprise reveals.
Distribution & Promotion
We don’t just make the show — we make sure people watch it. We handle distribution, press pitching, influencer co-streams, paid media strategy, and community amplification.
Cross-Team Collaboration
Whether you need full turnkey production or just support in scripting, creative, or marketing, we work alongside your internal teams to deliver a seamless, polished final product.
Perfect for:
- Game publishers launching a seasonal slate
- Studios celebrating an anniversary or major milestone
- Developers looking to control their own announcement cadence
Memorable moments. Measurable impact
Events are more than just calendar dates — they’re opportunities to connect, captivate, and convert. At Vicarious PR, we design and execute physical and digital events that leave lasting impressions and deliver measurable results. Whether it’s on the show floor, live on Twitch, or front and center on Steam, we ensure your game makes an impact where it matters most.
Physical Events
Bring your game to life — in person.
From global expos to intimate press previews, we help you plan, promote, and activate unforgettable on-site experiences.
Our services include:
Booth Planning & Design
We work with you and trusted partners to concept and coordinate booth layouts, visuals, and experiences that align with your brand and stand out in a sea of noise.
Media & Influencer Outreach
We drive traffic to your booth by booking meetings with top-tier press, streamers, and content creators — ensuring your game gets the attention it deserves.
On-site Support & Event Management
Our team coordinates on the ground to handle logistics, troubleshoot issues, and ensure every detail runs smoothly — so you can focus on your game.
Swag & Giveaways
From branded merch to collector’s kits, we help design giveaways that delight fans and create long-term brand recall.
We’ve successfully supported clients at:
Our services include:
Booth Planning & Design
We work with you and trusted partners to concept and coordinate booth layouts, visuals, and experiences that align with your brand and stand out in a sea of noise.Media & Influencer Outreach
We drive traffic to your booth by booking meetings with top-tier press, streamers, and content creators — ensuring your game gets the attention it deserves.On-site Support & Event Management
Our team coordinates on the ground to handle logistics, troubleshoot issues, and ensure every detail runs smoothly — so you can focus on your game.Swag & Giveaways
From branded merch to collector’s kits, we help design giveaways that delight fans and create long-term brand recall.
We’ve successfully supported clients at:
Gamescom, PAX, GDC, EGX, DreamHack, Tokyo Game Show, Summer Games Fest, The Game Awards, and more.
- Gamescom, PAX, GDC, EGX, DreamHack, Tokyo Game Show, Summer Games Fest, The Game Awards, and more.
- Gamescom, PAX, GDC, EGX, DreamHack, Tokyo Game Show, Summer Games Fest, The Game Awards, and more.
- Gamescom, PAX, GDC, EGX, DreamHack, Tokyo Game Show, Summer Games Fest, The Game Awards, and more.
- Gamescom, PAX, GDC, EGX, DreamHack, Tokyo Game Show, Summer Games Fest, The Game Awards, and more.
- Gamescom, PAX, GDC, EGX, DreamHack, Tokyo Game Show, Summer Games Fest, The Game Awards, and more.
- Gamescom, PAX, GDC, EGX, DreamHack, Tokyo Game Show, Summer Games Fest, The Game Awards, and more.
- Gamescom, PAX, GDC, EGX, DreamHack, Tokyo Game Show, Summer Games Fest, The Game Awards, and more.
- Gamescom, PAX, GDC, EGX, DreamHack, Tokyo Game Show, Summer Games Fest, The Game Awards, and more.
Digital Events
Global reach. Zero venue costs. Infinite creativity.
Whether you’re showcasing your game during a live stream, hosting a virtual press tour, or planning a digital reveal, we craft impactful digital activations designed to build buzz and convert fans — no travel required.
Our services include:
Virtual Press Events & Previews
We coordinate secure hands-off or hands-on previews for media and influencers, complete with walkthroughs, B-roll, and interviews.Livestream Planning & Promotion
From Twitch takeovers to YouTube premieres, we help script, staff, and market your live events.Digital Showcase Placement
We pitch and secure placements in major digital showcases including Future Games Show, Day of the Devs, MIX, and more.Influencer Collaborations
We activate creators to host co-streams, participate in event challenges, or react to your digital showcase — driving viewership and wishlist conversions.
Steam Next Fest
One week. One demo. One shot to rise above the noise.
Steam Next Fest is one of the most powerful discovery tools available to PC developers — but only if you know how to use it. Vicarious PR has helped dozens of games dominate the charts, drive massive wishlist gains, and sustain momentum long after the fest ends. We are incredibly proud to boast that we have been able to secure games in the top ten of Next Fest every single time since the event began!
We provide:
Comprehensive Pre-Fest Planning
Positioning, store page optimization, trailer creation, and demo strategy to ensure you stand out before the Fest begins.Media & Influencer Campaigns
Targeted outreach with custom pitches and assets to secure previews, coverage, and creator playthroughs using B-roll or hands-on demos.Ad Strategy & Paid Visibility
Custom advertising packages across social, YouTube, Reddit, and more — timed for peak fest engagement and wishlist impact.Livestream & Feature Management
We help you script and promote your livestream, and guide you through maximizing feature placements on the Steam platform.
Steam Next Fest is no longer just a demo drop — it’s your first impression.
Let us help you make it unforgettable.
Bespoke Digital Showcase Productions
Custom-built showcases for maximum brand impact.
Looking to create your own Nintendo Direct-style presentation? Whether you’re a publisher unveiling a full slate of titles or a developer with a multi-game portfolio, we design, script, produce, and promote bespoke digital showcases that reflect your brand and deliver powerful results.
Our services include:
End-to-End Production
From creative direction to post-production editing, we handle the full pipeline — including scripting, voiceover, developer interviews, in-game footage, motion graphics, and title transitions.Show Branding & Identity
We develop a visual and tonal identity that captures your brand essence, including logo design, motion graphics packages, and branded templates.Segment Strategy & Pacing
We help you sequence and pace your showcase for maximum retention and impact — from hero titles to surprise reveals.Distribution & Promotion
We don’t just make the show — we make sure people watch it. We handle distribution, press pitching, influencer co-streams, paid media strategy, and community amplification.Cross-Team Collaboration
Whether you need full turnkey production or just support in scripting, creative, or marketing, we work alongside your internal teams to deliver a seamless, polished final product.
Perfect for:
Game publishers launching a seasonal slate
Studios celebrating an anniversary or major milestone
Developers looking to control their own announcement cadence
Events Gallery
