PR

Discover the power of comprehensive PR campaigns tailored for success. From meticulously crafted press releases to alluring pitches and media tours, we cover all fronts. At Vicarious, we pride ourselves on taking a holistic approach to public relations, steering clear of generic spammy templates, and embracing a strategy rooted in genuine human interaction. Our experienced team is committed to elevating your brand’s presence in the media and among influencers through careful research, targeted outreach, strong messaging, and a commitment to excellence.

Media Relations:

Crafting Game Experiences, Crafting Success

Getting your game noticed in a crowded market is no small feat. Our media relations experts specialize in creating tailored strategies that amplify your game’s strengths and USPs, ensuring it stands out in the competitive landscape. We have worked on titles on every platform and understand each unique marketplace and platform ecosystem, including PC, Playstation, Xbox, Nintendo, Mobile, and VR. We work with everyone from indie start-ups to global publishers and can craft specialized campaigns regardless of where the product is in production. We can build a campaign that meets your goals from pre-production to post-launch.

Our services include:

Crafting game messaging
and market analysis

Tailoring your game or company message to resonate with your target audience.

Press releases
and pitches

Creating and distributing compelling content to captivate media attention.

Creative story
pitching workshops

Innovative approaches to presenting your game and building emotional connections with the audience.

Preview and review
key distribution campaigns

Building anticipation and generating content.

Interviews
and media training

Equipping you with the skills to shine in media interactions.

Virtual and physical
media tours

Facilitating engagements with key influencers.

Exclusive content
and announcement reveals

Captivating your audience with exciting reveals at the right times in the right places.

Store page creation
and optimization

Building a robust online presence that captivates and converts.

Press kit and
asset distribution

Providing comprehensive resources for media use in a simple-to-use format that our contacts prefer.

Copywriting and
editing

Ensuring your content is polished and impactful.

Translation, localization, and distribution to EU and LATAM media

Metric and data-focused
reporting

Providing insights into campaign performance regularly and transparently.

Corporate Communications

Building Brands, Creating Legacies

Beyond individual products, establishing your company’s identity is essential for long-term success. Vicarious PR excels in crafting corporate communications campaigns that build a loyal fanbase around your company, ensuring it becomes a household name.

Our corporate communications services include:

Thought
leadership content

Establishing your company as an industry authority.

Interviews
and byline content

Creating engaging narratives around your company.

Press releases and
stock market newswires

Sharing important milestones with the world.

Media and influencer
podcast tours

Building relationships with key stakeholders.

Marketing
activations

Engaging your audience through innovative campaigns.

Media Relations:

Media we work with

Choose Vicarious PR for a holistic and personalized approach to media relations that propels your brand and games to new heights. Experience the difference with our award-winning services designed for your success.