Does Game PR Still Move The Needle?
A common take in games marketing right now is: “Press doesn’t matter anymore. Articles don’t move the needle,” But there's a contrarian truth...
A common take in games marketing right now is: “Press doesn’t matter anymore. Articles don’t move the needle,” But there's a contrarian truth...
I recently read a great post by our friend Simon Carless over at GameDiscoverCo about Steam prices lowering. If you haven’t already, it’s well [&h...
Hey everyone, I’m Michael, founder of Vicarious PR — or, as you’ll be seeing it more and more from today onward — Vicariously. Yes, [&helli...
By analyzing Steam hardware survey data, developers can craft video game marketing and PR strategies that prioritize inclusivity, leading to a broader audience and potentially higher...
The past year has presented undeniable challenges for the video game industry. By examining the industry's shortcomings, the factors behind the unexpected revenue decline, and potential future trends, we can gain valuable insights into the...
Despite all of our most fervent wishes, building a healthy social media community isn’t as easy as retweeting Spongebob m...
Can good PR help you gain wishlists on Steam? Vicarious looks at three cases studies to find...
Justin Wong has been playing video games since the moment he picked up a controller at the age of five. Within a few years...
Lewis Burnell has led a career that’s taken him from the Home Office in the UK Government to games journalism and now, here [...