Everything You Need In One Place.

We understand games. We also understand what makes people choose them.

Vicariously provides Integrated PR, influencer marketing, and advertising for game studios and publishers.

Video game marketing agency specializing in integrated campaigns for PC, Console and Mobile games that produces less disconnected activity and more coordinated momentum. We’re not just another agency handing out press releases; we’re your strategic partner in storytelling, strategy, and show-stopping moments.

Everything your game needs to build momentum.

PR & Media Relations​

Genuine personal outreach to journalists and outlets — features, interviews, and reviews where they matter.
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Influencer Marketing​

Authentic creator programs both organic and paid that spark real buzz and drive conversions.
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Performance Advertising

Data-driven paid campaigns across the funnel from awareness to wishlist growth to conversion.
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Content & Video

Trailers, dev diaries, microsites, and social video that make players stop scrolling and start sharing.
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Research & Insights

Genre trends, competitor performance, and player analytics turned into strategy you can act on.
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Events & Showcases

Booths, press meetings, and digital showcase placements plus Steam Next Fest domination.
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Trusted by game developers and publishers around the world.

Why Choose Vicariously As Your Marketing Partner?

One connected plan.

We combine strategy, PR, creator marketing, and advertising to help games get discovered, understood, and played.

Marketing built around why players care.

We identify the emotion, fantasy, and value at the heart of your game, then turn it into a campaign that reaches the right audience.

A senior team.

Experienced specialists remain involved in the strategy and delivery of the campaign.

An honest perspective.

We tell you what we believe will help the game, including when the answer is different from what you expected.

Insights.

Practical thinking on game positioning, audience development, Steam visibility, creator marketing and building campaigns that lead to measurable results.

Global reach.

We run campaigns across major markets while adapting outreach and messaging for local audiences.

Elevate Your Marketing PR Advertising Creator Marketing Success Branding Results With Vicariously Today