Everything You Need In One Place.
We understand games. We also understand what makes people choose them.
Vicariously provides Integrated PR, influencer marketing, and advertising for game studios and publishers.
Video game marketing agency specializing in integrated campaigns for PC, Console and Mobile games that produces less disconnected activity and more coordinated momentum. We’re not just another agency handing out press releases; we’re your strategic partner in storytelling, strategy, and show-stopping moments.
Everything your game needs to build momentum.
PR & Media Relations
Influencer Marketing
Performance Advertising
Content & Video
Research & Insights
Events & Showcases
Trusted by game developers and publishers around the world.

















































Why Choose Vicariously As Your Marketing Partner?

Does Game PR Still Move The Needle?
A common take in games marketing right now is: “Press doesn’t matter anymore. Articles don’t move the needle,” But there’s a contrarian truth…

Are Games Getting Cheaper? The Steam Pricing Shift and a Marketing Opportunity
I recently read a great post by our friend Simon Carless over at GameDiscoverCo about Steam prices lowering. If you haven’t already, it’s well

From Vicarious PR to Vicariously – A Little Name Change, A Big Level-Up
Hey everyone, I’m Michael, founder of Vicarious PR — or, as you’ll be seeing it more and more from today onward — Vicariously. Yes,